ABOUT MIND FISH Co.

 

Since the beginning of mankind, fish have been a bountiful healthy source of protein. Today, many of our world’s fisheries are under tremendous pressure and our future generations will be fortunate to experience the seafood we have today.

Mind Fish Co. believes educating consumers and promoting sustainable fishing practices is one way to preserve and manage the fish stocks we have left in our oceans. The future of our world and oceans are in the hands of all people and the choices we make daily.

Fish are one of the greatest natural renewable resources on the planet.
We aim to protect fisheries and consumers by promoting sustainable fishing through proper sourcing and traceability.

— PHOTOGRAPHY COURTESY OF JERRY LIN —

Mind Fish Co. was founded by Jerry Lin after completing his Masters in Marine Affairs and Policy from the University of Miami. While researching the sustainable pole and line wild skipjack tuna fishery in the Maldives, Jerry spent considerable time living and fishing with the tuna fishermen and the staff of the tuna cannery. He experienced firsthand the way of life of the Maldivians and their deep connection to the ocean. Pole and line fishing skipjack tuna provides income and food to the people on the islands. Through Mind Fish, we bring awareness to a sustainable way of life and fishery and support the communities that depend on it.